Living in a digital age provides the public – even us
ordinary people – with tools and software to produce amazing creations. Gone
are the days of relying on expensive cameras, heavy equipment and costly
budgets in order to make a trendy, popular film. Today’s wide variety of gadgets and
technologies (smart phones, computers, webcams, etc) can turn anyone into the next Spielberg,
Scorsese or Tarantino, at just the touch of their fingertips! In Henry Jenkins’ essay, Quentin Tarantino’s Star Wars?, he discusses the movie Star Wars and how the popularity of the
film acted as a catalyst for amateur filmmakers worldwide (which can be proven
by the countless number of spoofs and remakes...come on, I know you've seen some). Jenkins states that the films
are an outcome of a fan’s dream to live out or at least be the mastermind
behind his/her own fantasy. Fans began making-up stories and
re-enactments into short films and converging them with music, dialogue and
costumes from the actual film.
For example, George Lucas in Love (a parody of not only Shakespeare in Love, but also Star Wars) was created by USC students about the famous Star Wars director suffering from writers
block who eventually falls for a girl with buns on the side of her head (sound
familiar?). The short film skyrocketed in popularity and even outsold the DVD
Star Wars Episode 1: The Phantom Menace (1999) in its opening week.
Quentin Tarantino’s Star Wars is another parody created by
Evan Mather, using Star Wars action figures to convey a “classic
space opera, with the hip pop culture-speak and violence of Tarantino.”
But all
of the publicity surrounding the Star Wars parodies serves as a reminder of the
most distinctive quality of these amateur films—the fact that they are so
public. These spoofs remain amateur, in the sense that they are made on low
budgets, produced and distributed in non- commercial contexts, and generated by
nonprofessional filmmakers who do not earn their revenue through their work,
but in all actuality can be some pretty professional work.
However,
due to different advances in technology and more accessibility to certain media, there seems to be
uncertainty in terms of authorship, ownership and distribution, which creates
problems between consumers and producers over intellectual property. The Internet
allows us to take someone else’s work and make it our own. But people constantly take videos and change them up to create something new, we see it on Social Media all the time!
But is it fair to take the intellectual property of the original artist and remix it? Where do you really draw the line?
But is it fair to take the intellectual property of the original artist and remix it? Where do you really draw the line?
Is
it right for the Media Industries to try and stop people from doing this by imposing
regulations and restrictions? Is it a lack of originality or an accepted appreciation in today's culture?
Personally, I think that it is a widely accepted appreciation and something that everyone loves to watch as much, if not more than the real thing. Parodies and spoofs of any kind are an outlet for fans to brainstorm, create, and live out their own ideas and fantasies, while simultaneously entertaining everyone else and promoting laughs. I think when someone takes material and remixes it, the remix becomes theirs because it was their idea to re-do it in some way, shape or form.
What do you think?
I agree, that remixing original content is a widely accepted appreciation of the original content of the creator. I think the only thing that should be in place is if someone’s spoof or remix content is being sold and making a profit then the creator of the spoof needs to credit the individual who came up with the original idea and possible give a cut of the profits being made. In my opinion spoofs or remix videos can also be great advertisement for the original content. For instance, I would have never watched the original Conan The Barbarian if I never had seen all the remix fast cuts of the film making a mockery of a subject. Like you had stated earlier sometime the remix/spoof ends up becoming more popular than the original idea and I think that it is great because this allows for people to inspire to create news concepts and possible create a platform for people to get a career in the industry.
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